Chapter 1: Consider Your Head

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#Xu Qingfeng, get out of the entertainment industry!#
#Genius creator vs. genius tailor!#
#Xu Qingfeng's lip-syncing video leaked!#
#Acting like a diva on set, disrespecting veteran seniors!#
#Xu Qingfeng cheating on his female fans!#

Explosive topics followed one after another, all gossip about the current top idol, Xu Qingfeng. As a young heartthrob in the entertainment industry, Xu Qingfeng’s popularity was undoubtedly at the top. A casual selfie posted on Weibo would garner millions of likes and tens of thousands of comments. In the industry, he could pick and choose his resources; if he set his sights on a role, everyone else had to step aside, and if he wanted an award, no one else could touch it.

Yet, as Xu Qingfeng’s popularity climbed, his actual talent plummeted. Why rely on talent when you can get by on looks? His acting relied on a blank expression, his albums on auto-tune, and his awards on rigged votes—everything was so smooth. Over time, his reputation hit rock bottom, reaching a point where even dogs would turn up their noses. The casual fans who had once been drawn to his appearance dissipated, and his public goodwill was utterly destroyed.

The internet was filled with endless revelations, and netizens were in a frenzy of condemnation.
"He looks human, but who knew he was such a piece of trash."
"Cancel Xu Qingfeng! It would be a travesty not to blacklist such a rotten apple!"
"The biggest tumor in the entertainment industry has emerged."
"Xu Qingfeng has set the industry back twenty years! A heinous crime!"

Netizens listed one hundred and eighty sins of Xu Qingfeng, intending to destroy him completely. Xu Qingfeng didn't care about casual fans; he didn't rely on them for a living anyway. As long as his die-hard fans didn't abandon him, he still had a chance to make money. Whether it was plagiarism, lip-syncing, or acting like a diva, these were hardly big deals in the entertainment world. If there were a ranking of scandals, Xu Qingfeng would barely make it into the bottom tier—he was arguably a "clear stream" in the industry.

However, his agency was incompetent. After three days of PR, with trending topics being removed and returning, they ultimately failed to stop the escalation. With the situation spiraling out of control, the company chose to play dead. Without any official damage control, public opinion turned decisively against him. When a wall falls, everyone pushes; when a drum is torn, everyone beats it.

Haters didn't just insult Xu Qingfeng; they attacked anyone who dared to speak up for him. Whether they were genuine bystanders or neutral parties, the haters wouldn't let go once they latched on, spraying venom in every direction. Furthermore, because Xu Qingfeng remained silent, support dwindled. After three days of trending, even his die-hard fans couldn't hold on, and his true believers began to jump ship and turn against him.

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"I'm so speechless. I just woke up, heard someone's reputation had collapsed, and rushed in excitedly, only to find out it was my own idol!"
"I woke up to find half the internet bashing my idol. It’s heartbreaking. I want to ask, does the other half not have keyboards!?"
"The person I’ve supported for five years, just like that, collapsed. I really didn't think you were this kind of person."
"I'm tired. Just destroy it all."
"I’ve been a fan since your debut; I never expected this from you."

Die-hard fans, trolls, and haters were venting their emotions frantically online. One revelation after another—chat screenshots, various photos—completely ruined Xu Qingfeng’s reputation in just a few days.
"Xu Qingfeng is being framed! I don't believe it!"
"My idol is innocent! Xu Qingfeng, say something! Speak up!"

Only a handful of true believers still trusted he was being framed, remaining steadfast even as millions cursed him online. Unfortunately, they were quickly drowned out by the insults, failing to make even a ripple. This silence attracted those looking to profit from the traffic, swarming like sharks smelling blood.

When Xu Qingfeng fell, everyone cheered. Veteran celebrities who had previously used him to regain relevance jumped out to make snide, passive-aggressive remarks about his arrogance and lack of respect for his elders, calling him "a single rat turd ruining the whole pot of soup." Stars who had collaborated with him and seen their own status skyrocket as a result now declared, "Xu Qingfeng is simply a disgrace to the industry!"

A popular young actress who had been "shipped" with him just days ago made a lightning-fast public disassociation: "That was all just baseless rumors online. In reality, we are just ordinary colleagues; we aren't even friends." A fellow top idol, once Xu Qingfeng's "good brother," stated bluntly, "I never expected him to be this kind of person. Being mentioned in the same breath as Xu Qingfeng is an insult to my character."

In an instant, Xu Qingfeng went from a beloved top idol to a street rat that everyone wanted to beat.

...

In front of his screen, Xu Qingfeng moved his mouse, scrolling through the comments, his teeth gritting in anger.
"Damn it! When I was on top, they were practically licking my boots. Now, every single one of them has turned their backs faster than dogs."

Xu Qingfeng had just transmigrated into this body. Upon waking, he had immediately opened his computer to figure out the situation, only to find news of "his" reputation collapsing. He had come looking for gossip, only to realize he *was* the gossip. The worst part was that everything being said online was true. What good could come from a cesspool?

Xu Qingfeng looked at the photos exposed on Weibo, his expression shifting between anger and uncertainty. The plagiarism had been the work of the company's ghostwriting team. The fact that the original drafts had been leaked proved a lot. The reality was cruel: he had been abandoned by his company.

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The reason was simple: the life cycle of a traffic-driven idol was only about three to five years; very few could break the curse of being a "flash in the pan." This was his third year of being famous. His popularity wasn't what it was at its peak, and recently, he had rejected the company's 4:6 split renewal contract. He wanted 4, the company 6.

When he first debuted, he had signed a 2:8 split, taking 20% while the company took 80%. Even after becoming a top star, the split only shifted to 3:7, which was still far from the treatment a top-tier star deserved. Xu Qingfeng demanded a 6:4 split, but the company refused. It was around the time he rejected the renewal that various scandals began to surface, causing his reputation to plummet.

The hand behind the leaks was highly strategic. The initial leaks used "top idol tags and vague hints" to create suspense, gradually directing the target at Xu Qingfeng. Then came textual clues to test public reaction, followed by minor evidence aimed at him. Finally, it spread from Weibo to every other platform simultaneously, creating a dissemination matrix where celebrities and influencers all feasted on the "human blood bun."

Xu Qingfeng guessed the company had intended to use some scandals to force him into submission, but they hadn't expected other parties to jump in, causing the situation to spiral out of control instantly. After several days of fermentation, he was beyond saving; his downfall was a foregone conclusion.

Xu Qingfeng stared at Weibo, expressionless.
*Buzz, buzz, buzz.* His phone rang. He picked it up to see it was Li Deshou, the company's vice president.
"Qingfeng, the company has done its best. Your situation is past the point of suppression. You should issue a clarification statement tomorrow..."

Freezing him out, terminating endorsements, and transferring all resources to another young heartthrob the company was backing—the operations were incredibly practiced, as if they had been prepared all along.

"What about the renewal contract?"
"Sigh, Qingfeng, you know, your commercial value has dropped significantly. The company is paying a huge price just for PR and smoothing over relations."
Xu Qingfeng remained unmoved. "And?"
"2:8. You take 2, the company takes 8."

Xu Qingfeng laughed out of pure anger. A 2:8 split? Who are they trying to insult? It was confirmed: this entire mess was definitely the company's doing.

"You have to realize that public opinion online is dangerous. If you don't take measures, your reputation will be completely destroyed. The company can give you one day to consider..."
Xu Qingfeng took a deep breath and cursed with full force: "Consider your mother!"

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